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THE CAMPAIGN FOR MORE AFFORDABLE INDOOR PLAY
Little adventures.
Big smiles.
Smaller bills.
Your family’s playtime shouldn’t cost the earth. Help us cut VAT on children’s indoor play admissions from 20% to 0%.
Help cut the cost of playSign the official UK Parliament petition.

INDOOR PLAY ADMISSIONS
PLAY.
LESS TO PAY.
LET’S GET A GOVERNMENT RESPONSE
One signature closer.
At 10,000 signatures, the Government will respond.
Your voice can help get us there.
Checking the latest Parliament count…
Add your signatureBECAUSE EVERY POUND COUNTS
Less on tax.
More for your family.
When the family budget is stretched, little extras add up. Taking VAT off indoor play admissions could leave more money in your pocket — and make the next visit easier to say yes to.
We’re asking the Government to permanently zero-rate VAT on children’s indoor play admissions. Play should be easier to afford.
Including 20% VAT£12
If the full cut is passed on£10
Illustrative example. £12 ÷ 1.20 = £10. Actual prices and savings depend on each venue. A VAT cut does not guarantee a price reduction.
BACKED BY THE ASSOCIATION OF INDOOR PLAY
Keep the joy.
Cut the tax.
For the rainy-day adventures. The first brave climb. The “just five more minutes”.
Help keep those moments within reach.

HELPING OUR MESSAGE REACH MORE FAMILIES
IN THE PRESS
The campaign is making headlines. Read the latest coverage.
YOUR NEXT MOVE MAKES A DIFFERENCE
Big change starts
with a little click.
Help make indoor play more affordable for families.
Sign the petitionBritish citizens and UK residents can sign.
Confirm your signature using the email from Parliament.
