SMALL SIGNATURE. BIG DIFFERENCE.   ✳   DON’T TAX CHILD’S PLAY.   ✳   MORE PLAY. LESS TO PAY.   ✳  
Association of Indoor PlayKEEP PLAY
AFFORDABLE.
Sign the petition

THE CAMPAIGN FOR MORE AFFORDABLE INDOOR PLAY

Little adventures.
Big smiles.
Smaller bills.

Your family’s playtime shouldn’t cost the earth. Help us cut VAT on children’s indoor play admissions from 20% to 0%.

Help cut the cost of play

Sign the official UK Parliament petition.

LET THEM PLAY. LET FAMILIES SAVE.
20% VAT
0%
VAT ON CHILDREN’S
INDOOR PLAY ADMISSIONS
MORE
PLAY.
LESS TO PAY.
A little change in tax. A big step for families.Every signature counts

LET’S GET A GOVERNMENT RESPONSE

One signature closer.

At 10,000 signatures, the Government will respond.
Your voice can help get us there.

SIGNATURES STILL NEEDEDCONNECTING…
signed10,000 target

Checking the latest Parliament count…

Add your signature

BECAUSE EVERY POUND COUNTS

Less on tax.
More for your family.

When the family budget is stretched, little extras add up. Taking VAT off indoor play admissions could leave more money in your pocket — and make the next visit easier to say yes to.

We’re asking the Government to permanently zero-rate VAT on children’s indoor play admissions. Play should be easier to afford.

THE DIFFERENCE IT COULD MAKE
A ticket today
Including 20% VAT
£12
With 0% VAT
If the full cut is passed on
£10
Still in your pocket£2

Illustrative example. £12 ÷ 1.20 = £10. Actual prices and savings depend on each venue. A VAT cut does not guarantee a price reduction.

BACKED BY THE ASSOCIATION OF INDOOR PLAY

Keep the joy.
Cut the tax.

For the rainy-day adventures. The first brave climb. The “just five more minutes”.
Help keep those moments within reach.

Keep Play Affordable. Let’s reduce VAT on children’s play from 20% to 0%. Association of Indoor Play campaign.

HELPING OUR MESSAGE REACH MORE FAMILIES

IN THE PRESS

The campaign is making headlines. Read the latest coverage.

YOUR NEXT MOVE MAKES A DIFFERENCE

Big change starts
with a little click.

Help make indoor play more affordable for families.

Sign the petition

British citizens and UK residents can sign.
Confirm your signature using the email from Parliament.

#DontTaxChildsPlay